![]() ![]() Use Sales Navigator to find potential leads, join groups, host LinkedIn events, get referrals from connections, or find out who viewed your profile. Once your profile is set for success, there are several approaches to generating B2B leads, starting with building a network of ideal clients. You’ve impressed your visitor, and they want to chat. Last, but certainly not least, is providing contact information. 2 That’s why Mark shares case studies and videos under “Featured”. Social proof is evidence that other people find value in a product or service you offer. Here’s Mark showing off this W on LinkedIn. Sagefrog recently made the Philadelphia100® list as a fastest-growing company in the region. ![]() ![]() If you don’t post awards on social media, did you really win? In today’s day and age, no. Mark shares articles from Sagefrog, regional news sources, and beyond. If your last post was a meme from 2010, you probably don’t look like a thought leader. Part of an enticing profile is remaining active. With 2,600 characters (max) of professional summary space, this is your chance to highlight relevant experience and career milestones. Whether you’re a potential client or job candidate, landing on Mark’s profile urges you to leap ahead with Sagefrog. 1 Bonus: LinkedIn headers are becoming more popular. Users with photos receive more engagement and appear professional and welcoming. Mark adds more about himself, his company, and his geographic reach. This caps at 220 characters and is the perfect opportunity for a shameless plug. There’s space for a “Headline” right under your name. 7 Tips to Optimize Your Profile Before Bringing in Leads 1. There are many lessons to be learned from Mark’s profile. To generate quality leads on LinkedIn, you must grow with the platform and take full advantage of new features and functionality. To stay ahead and see how you can use LinkedIn to get quality leads in the B2B space. The platform has been instrumental in helping him tap into existing relationships and form new ones to build his career, generate leads, and grow Sagefrog into a top B2B marketing agency in the region. As an early adopter of LinkedIn, our Co-Founder Mark Schmukler maintains more than 21,800 connections and followers (up from 8,500 in 2017□). ![]()
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